The payment system defines all of the industry sectors that play a role in processing and securing payments. That includes merchants, card processors, card networks, financial institutions, and software and hardware technology companies.
Payment card fraud affects everyone involved in making, accepting, or processing transactions. This includes financial institutions, processors, retailers, and consumers. Everyone in the payments system shares the burden of payment card fraud, and therefore shares a responsibility to invest in stronger, more secure technologies.
U.S. payment security lags behind that of the rest of the world. For example, according to a recent study, 42 percent of cardholders (debit, credit and prepaid) in the United States have experienced card fraud in the past five years, compared with a much lower 27 percent of cardholders across the world. We need to reverse this trend by collaboratively addressing payment security in the United States.
In the near term, we believe PIN should be enabled on credit cards, just like most of the rest of the world, for merchants who want to utilize PIN. As payment security and the threats to it become more complex, new technologies will continue to emerge to improve security. These will include mobile and wearable technologies, biometrics (i.e. fingerprints, facial recognition, iris scanning, and vein mapping), geolocation, IP verification, blockchain, ultrasonic sound waves and others. As these innovations evolve over time, the industry must be willing and able to adapt to meet consumers’ demands.
Retailers and other businesses that accept credit cards have paid more than $30 billion to make the switch to “EMV” cards. Retailers are also utilizing innovative technologies to authenticate consumers in online and card-not-present transactions. Payment networks are also on the front lines of developing new fraud prevention technologies, like STAR’s machine learning system that analyzes transactions to detect anomalies and predict fraud in real time, including PINless transactions.
Consumers can do a number of things right now to make their transactions more secure, including:
Right now, two things can dramatically improve payment security in the United States. First, ensure that every payment card is enabled with PIN technology and allows retailers to require the use of a PIN at checkout. Second, we need to create an open dialogue and collaboration between retailers, processors, competitive networks, financial institutions and consumers to ensure the entire payments ecosystem is involved in setting and enacting payment security standards.